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TAG Heuer Released Special Edition Meridiist Sapphire 1860 Mobile Phone


Some people just don't get the idea behind wristwatches. They say if they need to know what time it is, they can check their cell phone. Well, TAG Heuer has the answer to that, too, extending beyond its core expertise in timepieces with a line of high-end luxury mobile phones.

The company has been making watches since 1860 (when Edouard Heuer founded his namesake company) and only got into the phone game in 2008 with the Meridiist. Now it's bringing both together with this new special edition.
Called the TAG Heuer Meridiist Sapphire Special Editon 1860, the device stands out from other mobile phones by its upscale fit and finish. It differs from the rest of the Meridiist line by the 93.9-karat sapphire crystal that extends from the display screen to the keypad base, with backlit, bevel-cut chamfer numbers.

The back is trimmed in alligator skin in black, brown or grey with matching stitching and antenna cover, with the case finished in 316L stainless steel in either satin-brushed, mirror-polished or fine perlage finish. A fourth model is offered in dark blue alligator with a bright blue PVD finish, a fifth with white alligator and 130 pavé diamonds, and a sixth in black alligator and rose gold trim.
Only 1,860 examples of this special edition will be made, split between the six different finishes. While we didn't receive specific pricing information, the existing Meridiist starts at around $5,400 so you can expect this special edition to command a considerable premium.


TAG Heuer MERIDIIST Automobili Lamborghini

In tribute to the year Automobili Lamborghini was founded, 1963 pieces of this finely-tuned device will be sold worldwide.


Inspired by the mythic Lamborghini Murciélago, Tag Heuer, the world leader in luxury sports watches and chronographs has teamed up with the famous Italian super sports car manufacturer to create the limited-edition Meridiist Automobili Lamborghini phone.

&ldquoTAG Heuer has revolutionized first timekeeping and now luxury mobile phone industry by finding technological inspiration in professional motor sports and Grand Tourism cars,&rdquo said Steve Amstutz, General Manager for TAG Heuer Communication Instruments.

Housed in black titanium carbide coated 316L stainless steel, the design of the Meridiist Automobili Lamborghini phone references the super sports car down to its famed signature on the battery cover &ndash the same as on the Lamborghini Murciélago LP 640's V12 engine block. The back of the device is engraved with its limited edition number while the keyboard is customized with Automobili Lamborghini's trademark Taurus bull on the steel central button.

The Meridiist Automobili Lamborghini phone is luxuriously crafted and detailed, marrying the most prestigious materials and advanced components in the watchmaking and automotive worlds. The display is made from 60.5 carats of scratch-resistant sapphire crystal. Its battery life is unrivalled and offers a seven hours talk time or 28 days standby power.

"The Meridiist Automobili Lamborghini phone epitomizes TAG Heuer consistency in inspiring and framing its diversification, combining technology and design, and partnering with the best sports car brands.. We are very proud of this new partnership with such a great brand as Lamborghini" added Jean-Christophe Babin, President & CEO of the TAG Heuer Group.

The excellence of the finished product is guaranteed through the involvement of the TAG Heuer communication instrument's licensee ModeLabs Group who provided its expertise and know how in the development and the manufacturing of exclusive tailor made handsets.

The TAG Heuer Meridiist Automobili Lamborghini phone will be available in November at selected TAG Heuer and Lamborgini retailers

TAG Heuer, the global leader in prestigious sports watches and chronographs since 1860, is currently the flagship brand of timepieces of the LVMH group. TAG Heuer is the first watchmaker ever to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second.


TAG Heuer MERIDIIST Automobili Lamborghini

In tribute to the year Automobili Lamborghini was founded, 1963 pieces of this finely-tuned device will be sold worldwide.


Inspired by the mythic Lamborghini Murciélago, Tag Heuer, the world leader in luxury sports watches and chronographs has teamed up with the famous Italian super sports car manufacturer to create the limited-edition Meridiist Automobili Lamborghini phone.

&ldquoTAG Heuer has revolutionized first timekeeping and now luxury mobile phone industry by finding technological inspiration in professional motor sports and Grand Tourism cars,&rdquo said Steve Amstutz, General Manager for TAG Heuer Communication Instruments.

Housed in black titanium carbide coated 316L stainless steel, the design of the Meridiist Automobili Lamborghini phone references the super sports car down to its famed signature on the battery cover &ndash the same as on the Lamborghini Murciélago LP 640's V12 engine block. The back of the device is engraved with its limited edition number while the keyboard is customized with Automobili Lamborghini's trademark Taurus bull on the steel central button.

The Meridiist Automobili Lamborghini phone is luxuriously crafted and detailed, marrying the most prestigious materials and advanced components in the watchmaking and automotive worlds. The display is made from 60.5 carats of scratch-resistant sapphire crystal. Its battery life is unrivalled and offers a seven hours talk time or 28 days standby power.

"The Meridiist Automobili Lamborghini phone epitomizes TAG Heuer consistency in inspiring and framing its diversification, combining technology and design, and partnering with the best sports car brands.. We are very proud of this new partnership with such a great brand as Lamborghini" added Jean-Christophe Babin, President & CEO of the TAG Heuer Group.

The excellence of the finished product is guaranteed through the involvement of the TAG Heuer communication instrument's licensee ModeLabs Group who provided its expertise and know how in the development and the manufacturing of exclusive tailor made handsets.

The TAG Heuer Meridiist Automobili Lamborghini phone will be available in November at selected TAG Heuer and Lamborgini retailers

TAG Heuer, the global leader in prestigious sports watches and chronographs since 1860, is currently the flagship brand of timepieces of the LVMH group. TAG Heuer is the first watchmaker ever to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second.


TAG Heuer MERIDIIST Automobili Lamborghini

In tribute to the year Automobili Lamborghini was founded, 1963 pieces of this finely-tuned device will be sold worldwide.


Inspired by the mythic Lamborghini Murciélago, Tag Heuer, the world leader in luxury sports watches and chronographs has teamed up with the famous Italian super sports car manufacturer to create the limited-edition Meridiist Automobili Lamborghini phone.

&ldquoTAG Heuer has revolutionized first timekeeping and now luxury mobile phone industry by finding technological inspiration in professional motor sports and Grand Tourism cars,&rdquo said Steve Amstutz, General Manager for TAG Heuer Communication Instruments.

Housed in black titanium carbide coated 316L stainless steel, the design of the Meridiist Automobili Lamborghini phone references the super sports car down to its famed signature on the battery cover &ndash the same as on the Lamborghini Murciélago LP 640's V12 engine block. The back of the device is engraved with its limited edition number while the keyboard is customized with Automobili Lamborghini's trademark Taurus bull on the steel central button.

The Meridiist Automobili Lamborghini phone is luxuriously crafted and detailed, marrying the most prestigious materials and advanced components in the watchmaking and automotive worlds. The display is made from 60.5 carats of scratch-resistant sapphire crystal. Its battery life is unrivalled and offers a seven hours talk time or 28 days standby power.

"The Meridiist Automobili Lamborghini phone epitomizes TAG Heuer consistency in inspiring and framing its diversification, combining technology and design, and partnering with the best sports car brands.. We are very proud of this new partnership with such a great brand as Lamborghini" added Jean-Christophe Babin, President & CEO of the TAG Heuer Group.

The excellence of the finished product is guaranteed through the involvement of the TAG Heuer communication instrument's licensee ModeLabs Group who provided its expertise and know how in the development and the manufacturing of exclusive tailor made handsets.

The TAG Heuer Meridiist Automobili Lamborghini phone will be available in November at selected TAG Heuer and Lamborgini retailers

TAG Heuer, the global leader in prestigious sports watches and chronographs since 1860, is currently the flagship brand of timepieces of the LVMH group. TAG Heuer is the first watchmaker ever to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second.


TAG Heuer MERIDIIST Automobili Lamborghini

In tribute to the year Automobili Lamborghini was founded, 1963 pieces of this finely-tuned device will be sold worldwide.


Inspired by the mythic Lamborghini Murciélago, Tag Heuer, the world leader in luxury sports watches and chronographs has teamed up with the famous Italian super sports car manufacturer to create the limited-edition Meridiist Automobili Lamborghini phone.

&ldquoTAG Heuer has revolutionized first timekeeping and now luxury mobile phone industry by finding technological inspiration in professional motor sports and Grand Tourism cars,&rdquo said Steve Amstutz, General Manager for TAG Heuer Communication Instruments.

Housed in black titanium carbide coated 316L stainless steel, the design of the Meridiist Automobili Lamborghini phone references the super sports car down to its famed signature on the battery cover &ndash the same as on the Lamborghini Murciélago LP 640's V12 engine block. The back of the device is engraved with its limited edition number while the keyboard is customized with Automobili Lamborghini's trademark Taurus bull on the steel central button.

The Meridiist Automobili Lamborghini phone is luxuriously crafted and detailed, marrying the most prestigious materials and advanced components in the watchmaking and automotive worlds. The display is made from 60.5 carats of scratch-resistant sapphire crystal. Its battery life is unrivalled and offers a seven hours talk time or 28 days standby power.

"The Meridiist Automobili Lamborghini phone epitomizes TAG Heuer consistency in inspiring and framing its diversification, combining technology and design, and partnering with the best sports car brands.. We are very proud of this new partnership with such a great brand as Lamborghini" added Jean-Christophe Babin, President & CEO of the TAG Heuer Group.

The excellence of the finished product is guaranteed through the involvement of the TAG Heuer communication instrument's licensee ModeLabs Group who provided its expertise and know how in the development and the manufacturing of exclusive tailor made handsets.

The TAG Heuer Meridiist Automobili Lamborghini phone will be available in November at selected TAG Heuer and Lamborgini retailers

TAG Heuer, the global leader in prestigious sports watches and chronographs since 1860, is currently the flagship brand of timepieces of the LVMH group. TAG Heuer is the first watchmaker ever to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second.


TAG Heuer MERIDIIST Automobili Lamborghini

In tribute to the year Automobili Lamborghini was founded, 1963 pieces of this finely-tuned device will be sold worldwide.


Inspired by the mythic Lamborghini Murciélago, Tag Heuer, the world leader in luxury sports watches and chronographs has teamed up with the famous Italian super sports car manufacturer to create the limited-edition Meridiist Automobili Lamborghini phone.

&ldquoTAG Heuer has revolutionized first timekeeping and now luxury mobile phone industry by finding technological inspiration in professional motor sports and Grand Tourism cars,&rdquo said Steve Amstutz, General Manager for TAG Heuer Communication Instruments.

Housed in black titanium carbide coated 316L stainless steel, the design of the Meridiist Automobili Lamborghini phone references the super sports car down to its famed signature on the battery cover &ndash the same as on the Lamborghini Murciélago LP 640's V12 engine block. The back of the device is engraved with its limited edition number while the keyboard is customized with Automobili Lamborghini's trademark Taurus bull on the steel central button.

The Meridiist Automobili Lamborghini phone is luxuriously crafted and detailed, marrying the most prestigious materials and advanced components in the watchmaking and automotive worlds. The display is made from 60.5 carats of scratch-resistant sapphire crystal. Its battery life is unrivalled and offers a seven hours talk time or 28 days standby power.

"The Meridiist Automobili Lamborghini phone epitomizes TAG Heuer consistency in inspiring and framing its diversification, combining technology and design, and partnering with the best sports car brands.. We are very proud of this new partnership with such a great brand as Lamborghini" added Jean-Christophe Babin, President & CEO of the TAG Heuer Group.

The excellence of the finished product is guaranteed through the involvement of the TAG Heuer communication instrument's licensee ModeLabs Group who provided its expertise and know how in the development and the manufacturing of exclusive tailor made handsets.

The TAG Heuer Meridiist Automobili Lamborghini phone will be available in November at selected TAG Heuer and Lamborgini retailers

TAG Heuer, the global leader in prestigious sports watches and chronographs since 1860, is currently the flagship brand of timepieces of the LVMH group. TAG Heuer is the first watchmaker ever to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second.


TAG Heuer MERIDIIST Automobili Lamborghini

In tribute to the year Automobili Lamborghini was founded, 1963 pieces of this finely-tuned device will be sold worldwide.


Inspired by the mythic Lamborghini Murciélago, Tag Heuer, the world leader in luxury sports watches and chronographs has teamed up with the famous Italian super sports car manufacturer to create the limited-edition Meridiist Automobili Lamborghini phone.

&ldquoTAG Heuer has revolutionized first timekeeping and now luxury mobile phone industry by finding technological inspiration in professional motor sports and Grand Tourism cars,&rdquo said Steve Amstutz, General Manager for TAG Heuer Communication Instruments.

Housed in black titanium carbide coated 316L stainless steel, the design of the Meridiist Automobili Lamborghini phone references the super sports car down to its famed signature on the battery cover &ndash the same as on the Lamborghini Murciélago LP 640's V12 engine block. The back of the device is engraved with its limited edition number while the keyboard is customized with Automobili Lamborghini's trademark Taurus bull on the steel central button.

The Meridiist Automobili Lamborghini phone is luxuriously crafted and detailed, marrying the most prestigious materials and advanced components in the watchmaking and automotive worlds. The display is made from 60.5 carats of scratch-resistant sapphire crystal. Its battery life is unrivalled and offers a seven hours talk time or 28 days standby power.

"The Meridiist Automobili Lamborghini phone epitomizes TAG Heuer consistency in inspiring and framing its diversification, combining technology and design, and partnering with the best sports car brands.. We are very proud of this new partnership with such a great brand as Lamborghini" added Jean-Christophe Babin, President & CEO of the TAG Heuer Group.

The excellence of the finished product is guaranteed through the involvement of the TAG Heuer communication instrument's licensee ModeLabs Group who provided its expertise and know how in the development and the manufacturing of exclusive tailor made handsets.

The TAG Heuer Meridiist Automobili Lamborghini phone will be available in November at selected TAG Heuer and Lamborgini retailers

TAG Heuer, the global leader in prestigious sports watches and chronographs since 1860, is currently the flagship brand of timepieces of the LVMH group. TAG Heuer is the first watchmaker ever to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second.


TAG Heuer MERIDIIST Automobili Lamborghini

In tribute to the year Automobili Lamborghini was founded, 1963 pieces of this finely-tuned device will be sold worldwide.


Inspired by the mythic Lamborghini Murciélago, Tag Heuer, the world leader in luxury sports watches and chronographs has teamed up with the famous Italian super sports car manufacturer to create the limited-edition Meridiist Automobili Lamborghini phone.

&ldquoTAG Heuer has revolutionized first timekeeping and now luxury mobile phone industry by finding technological inspiration in professional motor sports and Grand Tourism cars,&rdquo said Steve Amstutz, General Manager for TAG Heuer Communication Instruments.

Housed in black titanium carbide coated 316L stainless steel, the design of the Meridiist Automobili Lamborghini phone references the super sports car down to its famed signature on the battery cover &ndash the same as on the Lamborghini Murciélago LP 640's V12 engine block. The back of the device is engraved with its limited edition number while the keyboard is customized with Automobili Lamborghini's trademark Taurus bull on the steel central button.

The Meridiist Automobili Lamborghini phone is luxuriously crafted and detailed, marrying the most prestigious materials and advanced components in the watchmaking and automotive worlds. The display is made from 60.5 carats of scratch-resistant sapphire crystal. Its battery life is unrivalled and offers a seven hours talk time or 28 days standby power.

"The Meridiist Automobili Lamborghini phone epitomizes TAG Heuer consistency in inspiring and framing its diversification, combining technology and design, and partnering with the best sports car brands.. We are very proud of this new partnership with such a great brand as Lamborghini" added Jean-Christophe Babin, President & CEO of the TAG Heuer Group.

The excellence of the finished product is guaranteed through the involvement of the TAG Heuer communication instrument's licensee ModeLabs Group who provided its expertise and know how in the development and the manufacturing of exclusive tailor made handsets.

The TAG Heuer Meridiist Automobili Lamborghini phone will be available in November at selected TAG Heuer and Lamborgini retailers

TAG Heuer, the global leader in prestigious sports watches and chronographs since 1860, is currently the flagship brand of timepieces of the LVMH group. TAG Heuer is the first watchmaker ever to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second.


TAG Heuer MERIDIIST Automobili Lamborghini

In tribute to the year Automobili Lamborghini was founded, 1963 pieces of this finely-tuned device will be sold worldwide.


Inspired by the mythic Lamborghini Murciélago, Tag Heuer, the world leader in luxury sports watches and chronographs has teamed up with the famous Italian super sports car manufacturer to create the limited-edition Meridiist Automobili Lamborghini phone.

&ldquoTAG Heuer has revolutionized first timekeeping and now luxury mobile phone industry by finding technological inspiration in professional motor sports and Grand Tourism cars,&rdquo said Steve Amstutz, General Manager for TAG Heuer Communication Instruments.

Housed in black titanium carbide coated 316L stainless steel, the design of the Meridiist Automobili Lamborghini phone references the super sports car down to its famed signature on the battery cover &ndash the same as on the Lamborghini Murciélago LP 640's V12 engine block. The back of the device is engraved with its limited edition number while the keyboard is customized with Automobili Lamborghini's trademark Taurus bull on the steel central button.

The Meridiist Automobili Lamborghini phone is luxuriously crafted and detailed, marrying the most prestigious materials and advanced components in the watchmaking and automotive worlds. The display is made from 60.5 carats of scratch-resistant sapphire crystal. Its battery life is unrivalled and offers a seven hours talk time or 28 days standby power.

"The Meridiist Automobili Lamborghini phone epitomizes TAG Heuer consistency in inspiring and framing its diversification, combining technology and design, and partnering with the best sports car brands.. We are very proud of this new partnership with such a great brand as Lamborghini" added Jean-Christophe Babin, President & CEO of the TAG Heuer Group.

The excellence of the finished product is guaranteed through the involvement of the TAG Heuer communication instrument's licensee ModeLabs Group who provided its expertise and know how in the development and the manufacturing of exclusive tailor made handsets.

The TAG Heuer Meridiist Automobili Lamborghini phone will be available in November at selected TAG Heuer and Lamborgini retailers

TAG Heuer, the global leader in prestigious sports watches and chronographs since 1860, is currently the flagship brand of timepieces of the LVMH group. TAG Heuer is the first watchmaker ever to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second.


TAG Heuer MERIDIIST Automobili Lamborghini

In tribute to the year Automobili Lamborghini was founded, 1963 pieces of this finely-tuned device will be sold worldwide.


Inspired by the mythic Lamborghini Murciélago, Tag Heuer, the world leader in luxury sports watches and chronographs has teamed up with the famous Italian super sports car manufacturer to create the limited-edition Meridiist Automobili Lamborghini phone.

&ldquoTAG Heuer has revolutionized first timekeeping and now luxury mobile phone industry by finding technological inspiration in professional motor sports and Grand Tourism cars,&rdquo said Steve Amstutz, General Manager for TAG Heuer Communication Instruments.

Housed in black titanium carbide coated 316L stainless steel, the design of the Meridiist Automobili Lamborghini phone references the super sports car down to its famed signature on the battery cover &ndash the same as on the Lamborghini Murciélago LP 640's V12 engine block. The back of the device is engraved with its limited edition number while the keyboard is customized with Automobili Lamborghini's trademark Taurus bull on the steel central button.

The Meridiist Automobili Lamborghini phone is luxuriously crafted and detailed, marrying the most prestigious materials and advanced components in the watchmaking and automotive worlds. The display is made from 60.5 carats of scratch-resistant sapphire crystal. Its battery life is unrivalled and offers a seven hours talk time or 28 days standby power.

"The Meridiist Automobili Lamborghini phone epitomizes TAG Heuer consistency in inspiring and framing its diversification, combining technology and design, and partnering with the best sports car brands.. We are very proud of this new partnership with such a great brand as Lamborghini" added Jean-Christophe Babin, President & CEO of the TAG Heuer Group.

The excellence of the finished product is guaranteed through the involvement of the TAG Heuer communication instrument's licensee ModeLabs Group who provided its expertise and know how in the development and the manufacturing of exclusive tailor made handsets.

The TAG Heuer Meridiist Automobili Lamborghini phone will be available in November at selected TAG Heuer and Lamborgini retailers

TAG Heuer, the global leader in prestigious sports watches and chronographs since 1860, is currently the flagship brand of timepieces of the LVMH group. TAG Heuer is the first watchmaker ever to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second.


TAG Heuer MERIDIIST Automobili Lamborghini

In tribute to the year Automobili Lamborghini was founded, 1963 pieces of this finely-tuned device will be sold worldwide.


Inspired by the mythic Lamborghini Murciélago, Tag Heuer, the world leader in luxury sports watches and chronographs has teamed up with the famous Italian super sports car manufacturer to create the limited-edition Meridiist Automobili Lamborghini phone.

&ldquoTAG Heuer has revolutionized first timekeeping and now luxury mobile phone industry by finding technological inspiration in professional motor sports and Grand Tourism cars,&rdquo said Steve Amstutz, General Manager for TAG Heuer Communication Instruments.

Housed in black titanium carbide coated 316L stainless steel, the design of the Meridiist Automobili Lamborghini phone references the super sports car down to its famed signature on the battery cover &ndash the same as on the Lamborghini Murciélago LP 640's V12 engine block. The back of the device is engraved with its limited edition number while the keyboard is customized with Automobili Lamborghini's trademark Taurus bull on the steel central button.

The Meridiist Automobili Lamborghini phone is luxuriously crafted and detailed, marrying the most prestigious materials and advanced components in the watchmaking and automotive worlds. The display is made from 60.5 carats of scratch-resistant sapphire crystal. Its battery life is unrivalled and offers a seven hours talk time or 28 days standby power.

"The Meridiist Automobili Lamborghini phone epitomizes TAG Heuer consistency in inspiring and framing its diversification, combining technology and design, and partnering with the best sports car brands.. We are very proud of this new partnership with such a great brand as Lamborghini" added Jean-Christophe Babin, President & CEO of the TAG Heuer Group.

The excellence of the finished product is guaranteed through the involvement of the TAG Heuer communication instrument's licensee ModeLabs Group who provided its expertise and know how in the development and the manufacturing of exclusive tailor made handsets.

The TAG Heuer Meridiist Automobili Lamborghini phone will be available in November at selected TAG Heuer and Lamborgini retailers

TAG Heuer, the global leader in prestigious sports watches and chronographs since 1860, is currently the flagship brand of timepieces of the LVMH group. TAG Heuer is the first watchmaker ever to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second.


Watch the video: TAG Heuer Launches Luxury Phone Official Video! (October 2021).