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Amazon Is Now Selling Its Own Meal Kits


The meal kits are currently only offered to select customers

One user said the meal kits have been available since late June.

Amazon sells meal kit brands from Tyson Tastemakers to Martha & Marley Spoon, but has recently started offering its own line of pre-packaged meals through Amazon Fresh.

Amazon Meal Kits are similar to other meal kit services and provide customers all the necessary ingredients to create the meal of their choice. According to GeekWire, there are 17 meals to choose from, including tacos al pastor with pork, a veggie burger with harissa aïoli and smoked eggplant, and a host of other choices for different dietary preferences. Amazon doesn’t require customers to subscribe to the service to order meal kits, unlike many other meal kit services, such as Blue Apron.

One user, Josh Chadd, told GeekWire about his experience with Amazon’s steak au poivre meal kit in comparison to other services he’s tried.

“The steak was an 8-ounce serving packaged by Corfini and was at least of USDA choice quality,” Chadd told GeekWire.

According to Chadd, the “peas were very fresh,” the steak wasn’t “odd or awkward to cut,” the onions were pre-diced, and the kit came with green peppercorns that he hasn’t come across in any other services.

“Overall the finished meal was a 9 out of 10 for any meal I’ve made at home even with my own ingredients,” he said.

The news doesn’t come as a surprise, as Amazon filed a trademark application for “prepared food kits” on July 6, Business Insider reported.


Sorry, Blue Apron: Amazon is already selling its own meal kits

The nightmare scenario that's dogged Blue Apron's stock ever since its muted IPO is here: Amazon is trying its hand at selling its own meal kits.

An Amazon-branded selection of DIY gourmet dishes with pre-packaged ingredients is already available through the company's grocery service, AmazonFresh, in certain markets, GeekWire first reported.

Rumors that such a service was in the works had sent Blue Apron's already-struggling stock spiraling more than 10 percent on Monday. As of Tuesday morning, it was down another 4 percent.

Amazon's foray into the category doesn't exactly come as a surprise the company previously filed a trademark application for "prepared food kits" in the first week of July. The threat was compounded by news of Amazon's $13.7 billion acquisition of Whole Foods last month.

Meals reportedly include entrees like tacos al pastor, and steak au poivre with parmesan fries and snap peas (none were currently available in San Francisco on Tuesday). One customer told Geekwire that the latter cost $19 and served two, making it around the same price as the average item in Blue Apron's weekly subscription plan.

As with anything within AmazonFresh, customers must pay a $15-per-month fee on top of their Prime membership in order to purchase the meal kits. Judging from the dates of customer reviews, the meal kit trial has been happening since June.

While select meal kits were previously sold through AmazonFresh, they were all made by third-party brands like Tyson Tastemakers until now.


Sorry, Blue Apron: Amazon is already selling its own meal kits

The nightmare scenario that's dogged Blue Apron's stock ever since its muted IPO is here: Amazon is trying its hand at selling its own meal kits.

An Amazon-branded selection of DIY gourmet dishes with pre-packaged ingredients is already available through the company's grocery service, AmazonFresh, in certain markets, GeekWire first reported.

Rumors that such a service was in the works had sent Blue Apron's already-struggling stock spiraling more than 10 percent on Monday. As of Tuesday morning, it was down another 4 percent.

Amazon's foray into the category doesn't exactly come as a surprise the company previously filed a trademark application for "prepared food kits" in the first week of July. The threat was compounded by news of Amazon's $13.7 billion acquisition of Whole Foods last month.

Meals reportedly include entrees like tacos al pastor, and steak au poivre with parmesan fries and snap peas (none were currently available in San Francisco on Tuesday). One customer told Geekwire that the latter cost $19 and served two, making it around the same price as the average item in Blue Apron's weekly subscription plan.

As with anything within AmazonFresh, customers must pay a $15-per-month fee on top of their Prime membership in order to purchase the meal kits. Judging from the dates of customer reviews, the meal kit trial has been happening since June.

While select meal kits were previously sold through AmazonFresh, they were all made by third-party brands like Tyson Tastemakers until now.


Sorry, Blue Apron: Amazon is already selling its own meal kits

The nightmare scenario that's dogged Blue Apron's stock ever since its muted IPO is here: Amazon is trying its hand at selling its own meal kits.

An Amazon-branded selection of DIY gourmet dishes with pre-packaged ingredients is already available through the company's grocery service, AmazonFresh, in certain markets, GeekWire first reported.

Rumors that such a service was in the works had sent Blue Apron's already-struggling stock spiraling more than 10 percent on Monday. As of Tuesday morning, it was down another 4 percent.

Amazon's foray into the category doesn't exactly come as a surprise the company previously filed a trademark application for "prepared food kits" in the first week of July. The threat was compounded by news of Amazon's $13.7 billion acquisition of Whole Foods last month.

Meals reportedly include entrees like tacos al pastor, and steak au poivre with parmesan fries and snap peas (none were currently available in San Francisco on Tuesday). One customer told Geekwire that the latter cost $19 and served two, making it around the same price as the average item in Blue Apron's weekly subscription plan.

As with anything within AmazonFresh, customers must pay a $15-per-month fee on top of their Prime membership in order to purchase the meal kits. Judging from the dates of customer reviews, the meal kit trial has been happening since June.

While select meal kits were previously sold through AmazonFresh, they were all made by third-party brands like Tyson Tastemakers until now.


Sorry, Blue Apron: Amazon is already selling its own meal kits

The nightmare scenario that's dogged Blue Apron's stock ever since its muted IPO is here: Amazon is trying its hand at selling its own meal kits.

An Amazon-branded selection of DIY gourmet dishes with pre-packaged ingredients is already available through the company's grocery service, AmazonFresh, in certain markets, GeekWire first reported.

Rumors that such a service was in the works had sent Blue Apron's already-struggling stock spiraling more than 10 percent on Monday. As of Tuesday morning, it was down another 4 percent.

Amazon's foray into the category doesn't exactly come as a surprise the company previously filed a trademark application for "prepared food kits" in the first week of July. The threat was compounded by news of Amazon's $13.7 billion acquisition of Whole Foods last month.

Meals reportedly include entrees like tacos al pastor, and steak au poivre with parmesan fries and snap peas (none were currently available in San Francisco on Tuesday). One customer told Geekwire that the latter cost $19 and served two, making it around the same price as the average item in Blue Apron's weekly subscription plan.

As with anything within AmazonFresh, customers must pay a $15-per-month fee on top of their Prime membership in order to purchase the meal kits. Judging from the dates of customer reviews, the meal kit trial has been happening since June.

While select meal kits were previously sold through AmazonFresh, they were all made by third-party brands like Tyson Tastemakers until now.


Sorry, Blue Apron: Amazon is already selling its own meal kits

The nightmare scenario that's dogged Blue Apron's stock ever since its muted IPO is here: Amazon is trying its hand at selling its own meal kits.

An Amazon-branded selection of DIY gourmet dishes with pre-packaged ingredients is already available through the company's grocery service, AmazonFresh, in certain markets, GeekWire first reported.

Rumors that such a service was in the works had sent Blue Apron's already-struggling stock spiraling more than 10 percent on Monday. As of Tuesday morning, it was down another 4 percent.

Amazon's foray into the category doesn't exactly come as a surprise the company previously filed a trademark application for "prepared food kits" in the first week of July. The threat was compounded by news of Amazon's $13.7 billion acquisition of Whole Foods last month.

Meals reportedly include entrees like tacos al pastor, and steak au poivre with parmesan fries and snap peas (none were currently available in San Francisco on Tuesday). One customer told Geekwire that the latter cost $19 and served two, making it around the same price as the average item in Blue Apron's weekly subscription plan.

As with anything within AmazonFresh, customers must pay a $15-per-month fee on top of their Prime membership in order to purchase the meal kits. Judging from the dates of customer reviews, the meal kit trial has been happening since June.

While select meal kits were previously sold through AmazonFresh, they were all made by third-party brands like Tyson Tastemakers until now.


Sorry, Blue Apron: Amazon is already selling its own meal kits

The nightmare scenario that's dogged Blue Apron's stock ever since its muted IPO is here: Amazon is trying its hand at selling its own meal kits.

An Amazon-branded selection of DIY gourmet dishes with pre-packaged ingredients is already available through the company's grocery service, AmazonFresh, in certain markets, GeekWire first reported.

Rumors that such a service was in the works had sent Blue Apron's already-struggling stock spiraling more than 10 percent on Monday. As of Tuesday morning, it was down another 4 percent.

Amazon's foray into the category doesn't exactly come as a surprise the company previously filed a trademark application for "prepared food kits" in the first week of July. The threat was compounded by news of Amazon's $13.7 billion acquisition of Whole Foods last month.

Meals reportedly include entrees like tacos al pastor, and steak au poivre with parmesan fries and snap peas (none were currently available in San Francisco on Tuesday). One customer told Geekwire that the latter cost $19 and served two, making it around the same price as the average item in Blue Apron's weekly subscription plan.

As with anything within AmazonFresh, customers must pay a $15-per-month fee on top of their Prime membership in order to purchase the meal kits. Judging from the dates of customer reviews, the meal kit trial has been happening since June.

While select meal kits were previously sold through AmazonFresh, they were all made by third-party brands like Tyson Tastemakers until now.


Sorry, Blue Apron: Amazon is already selling its own meal kits

The nightmare scenario that's dogged Blue Apron's stock ever since its muted IPO is here: Amazon is trying its hand at selling its own meal kits.

An Amazon-branded selection of DIY gourmet dishes with pre-packaged ingredients is already available through the company's grocery service, AmazonFresh, in certain markets, GeekWire first reported.

Rumors that such a service was in the works had sent Blue Apron's already-struggling stock spiraling more than 10 percent on Monday. As of Tuesday morning, it was down another 4 percent.

Amazon's foray into the category doesn't exactly come as a surprise the company previously filed a trademark application for "prepared food kits" in the first week of July. The threat was compounded by news of Amazon's $13.7 billion acquisition of Whole Foods last month.

Meals reportedly include entrees like tacos al pastor, and steak au poivre with parmesan fries and snap peas (none were currently available in San Francisco on Tuesday). One customer told Geekwire that the latter cost $19 and served two, making it around the same price as the average item in Blue Apron's weekly subscription plan.

As with anything within AmazonFresh, customers must pay a $15-per-month fee on top of their Prime membership in order to purchase the meal kits. Judging from the dates of customer reviews, the meal kit trial has been happening since June.

While select meal kits were previously sold through AmazonFresh, they were all made by third-party brands like Tyson Tastemakers until now.


Sorry, Blue Apron: Amazon is already selling its own meal kits

The nightmare scenario that's dogged Blue Apron's stock ever since its muted IPO is here: Amazon is trying its hand at selling its own meal kits.

An Amazon-branded selection of DIY gourmet dishes with pre-packaged ingredients is already available through the company's grocery service, AmazonFresh, in certain markets, GeekWire first reported.

Rumors that such a service was in the works had sent Blue Apron's already-struggling stock spiraling more than 10 percent on Monday. As of Tuesday morning, it was down another 4 percent.

Amazon's foray into the category doesn't exactly come as a surprise the company previously filed a trademark application for "prepared food kits" in the first week of July. The threat was compounded by news of Amazon's $13.7 billion acquisition of Whole Foods last month.

Meals reportedly include entrees like tacos al pastor, and steak au poivre with parmesan fries and snap peas (none were currently available in San Francisco on Tuesday). One customer told Geekwire that the latter cost $19 and served two, making it around the same price as the average item in Blue Apron's weekly subscription plan.

As with anything within AmazonFresh, customers must pay a $15-per-month fee on top of their Prime membership in order to purchase the meal kits. Judging from the dates of customer reviews, the meal kit trial has been happening since June.

While select meal kits were previously sold through AmazonFresh, they were all made by third-party brands like Tyson Tastemakers until now.


Sorry, Blue Apron: Amazon is already selling its own meal kits

The nightmare scenario that's dogged Blue Apron's stock ever since its muted IPO is here: Amazon is trying its hand at selling its own meal kits.

An Amazon-branded selection of DIY gourmet dishes with pre-packaged ingredients is already available through the company's grocery service, AmazonFresh, in certain markets, GeekWire first reported.

Rumors that such a service was in the works had sent Blue Apron's already-struggling stock spiraling more than 10 percent on Monday. As of Tuesday morning, it was down another 4 percent.

Amazon's foray into the category doesn't exactly come as a surprise the company previously filed a trademark application for "prepared food kits" in the first week of July. The threat was compounded by news of Amazon's $13.7 billion acquisition of Whole Foods last month.

Meals reportedly include entrees like tacos al pastor, and steak au poivre with parmesan fries and snap peas (none were currently available in San Francisco on Tuesday). One customer told Geekwire that the latter cost $19 and served two, making it around the same price as the average item in Blue Apron's weekly subscription plan.

As with anything within AmazonFresh, customers must pay a $15-per-month fee on top of their Prime membership in order to purchase the meal kits. Judging from the dates of customer reviews, the meal kit trial has been happening since June.

While select meal kits were previously sold through AmazonFresh, they were all made by third-party brands like Tyson Tastemakers until now.


Sorry, Blue Apron: Amazon is already selling its own meal kits

The nightmare scenario that's dogged Blue Apron's stock ever since its muted IPO is here: Amazon is trying its hand at selling its own meal kits.

An Amazon-branded selection of DIY gourmet dishes with pre-packaged ingredients is already available through the company's grocery service, AmazonFresh, in certain markets, GeekWire first reported.

Rumors that such a service was in the works had sent Blue Apron's already-struggling stock spiraling more than 10 percent on Monday. As of Tuesday morning, it was down another 4 percent.

Amazon's foray into the category doesn't exactly come as a surprise the company previously filed a trademark application for "prepared food kits" in the first week of July. The threat was compounded by news of Amazon's $13.7 billion acquisition of Whole Foods last month.

Meals reportedly include entrees like tacos al pastor, and steak au poivre with parmesan fries and snap peas (none were currently available in San Francisco on Tuesday). One customer told Geekwire that the latter cost $19 and served two, making it around the same price as the average item in Blue Apron's weekly subscription plan.

As with anything within AmazonFresh, customers must pay a $15-per-month fee on top of their Prime membership in order to purchase the meal kits. Judging from the dates of customer reviews, the meal kit trial has been happening since June.

While select meal kits were previously sold through AmazonFresh, they were all made by third-party brands like Tyson Tastemakers until now.